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Information, Education and Communication

The Information, Education and Communication (IEC) team takes the voice and views of HMRI to rural areas through various media platforms to impart basic awareness on various health related and allied issues including nutrition and hygiene.

The IEC team focuses on developing collaterals across all the media platforms (audio, audio-visual, announcements, publications, e-newsletters, e-posters and traditional media), identifying new platforms and networking with existing media and extension entities, including the Government of Andhra Pradesh and national verticals.

IEC team drew the first round of applause for the audio album “104 Bandi Patalu” for its content, music score and the down-to-earth theme. The album, released by former State Health Minister, M S Chandrasekhar, depicts health messages artfully weaved in to folk songs rendered by popular singers and penned by renowned writers.

Buoyed by the success of music album, IEC team developed a 104 Mobile Media audio visual capsule which was very well received and widely appreciated. The capsule is played on television screens of 104 Mobile vans at every service point and people attending the spot could hardly miss the film which has a strong message but told in a simple and native language to drive home the point. Health messages are juxtaposed on latest film songs and trailers to make it more impactful.

Subsequently, traditional media took centre stage with “Aata Paata” – a hybrid version of sound and light show and traditional Kalajatha. This was a very effective media platform that communicated healthcare messages to school children and rural people in their own folklore.


Other media platforms that IEC has been exploring include:

  • •Publications: Manchi Neeti Katha” – an excellent book on drinking water related issues, and “Doma Rakshasula Katha” – an e-book on mosquito related diseases.
  • •Weekly e-posters on health related issues to around 20,000 mail ids. The stunning success of this exercise was seen when of such e-poster was converted into a small hoarding in some villages.
  • •Drafting and sending press releases to entire State media.
  • •Frequent coverage on satellite TV News channels on healthcare delivery mechanisms of HMRI.
  • •Worked in getting melodious signature tune of HMRI composed which foot is tapping.
  • •Health factoids – short films on health messages. These have been incorporated in the AV capsule.
  • •Bringing out Connect, the in-house quarterly journal is published to keep all staff of HMRI informed about the various activities of the organisation.
  • •Organising audio jingles for radio and audio visual spots for television.
  • •Bringing out brochures on the 5C’s for “Precautions on Home Delivery”
  • •Providing content input and quality monitoring of a weekly serial Dr Indira aired on Saptagiri Doordarshan TV channel.
  • •Made over 360 training films of 20 minute duration each for the “Community Paramedic Training Programme”. This has been a remarkable achievement as the entire making of all these films have been done in-house and has all the makings of becoming a collector’s item for anyone desirous of acquiring medical knowledge.
  • •Training film for Lab technicians.



Other activities in the pipeline:

IEC has developed a novel version of the traditional form of media used in villages, called ‘Aata-Paata’, a hybridized version of street play and sound-and-light show. 

  • •Village Posters – at every service point that highlights the care to be taken by pregnant women and children and also precautions against chronic ailments like hypertension and diabetes.
  • •Health quiz on HMTV channel – a 30 minute quiz programme that brings to the fore health knowledge.

  


IEC Library

Audio Library
Audio Visuals Library
Books
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